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Tobacco company marketing can be explicitly aimed at the youngest legal target group, which is young adults, Dr

According to a study published in the journal Nicotine and Tobacco Research, e-cigarettes help smokers who are trying to quit to avoid weight gain

This is important, as pointed out by the FDA when they authorized the marketing of THS for sale in the U.S, because it is suggesting a likelihood that IQOS users may be able to completely transition away from combustible cigarettes and use IQOS exclusively

David explained: "Most of the time, when you see actors smoking on screen we use something called prop cigarettes

"Investigating the specific pathways of carcinogenesis in cannabis use will help clarify the risks and aid in developing targeted prevention strategies," says Dowling